Google Tag Manager is a free tool and service that anyone can take advantage on. You can get more data in Google Adwords and Analytics as well and get track of other events of your site such as social shares, promo subscription and more. Any website can gain control over the tags that were added to the GTM and or to the snippet of codes being installed within the page container to track any event and usage being set in the tool.

Tags are essential in sending analytical data to deal with conversions. This tag is important to be embedded in the page, those that might not be a major concern to the web developer. This concern can be easily controlled by the google tag manager through the installation of the snippet codes to each of the page with the container.  The system is handy and able to maximize the conversion of third part supported by javascript and the whole thing. You take in control of the tags to be added. Old ones could be replaced and new ones could be assigned for certain marketing and advertising activity.

The GTM implementations might as well include the tag migration from the different analytics. With this, it’s all necessary to identify the events in tag manager to trigger and which tag to add and or fire. The proper way to approach this is by defining events and custom variables in Tag Manager and triggering them from the website. Tag Manager then receives the event and outputs the appropriate tags based on rules which you have set up against this trigger.

With the GTM’s interface, events and variables are triggered through the Data Layer consisting of JavaScripts. You can push the variables via page level, for instance your ‘brand’ and ‘categories’. And for events, let’s ‘purchase’ or ‘subscription’. That is, you are creating conditional triggers, totally rule based on tags for each of the pages. So get some Google tag manager help by checking more information online or through experts.